When Jesus proclaimed the Good News about the Kingdom of God, he spoke in parables. Why? He said it was because the crowds (those who were not disciples yet) were unable to learn about the mysteries of the kingdom yet. His parables offered familiar symbols and stories that expressed a completely new way of thinking about the world and living in it. These parables expressed the absolutely unbelievable description of the mercy of God.
Throughout the Church’s existence, leaders have distinguished between proclamation (kergyma) and teaching (didache). Pope Francis eloquently summarized the meaning of kerygma in three points: 1) God loves you, 2) he died for you, and 3) he is with you today. At it’s core, the work of proclamation is our words and actions that express those three essential truths. By words and deeds, everyone should experience the good news of the Kingdom of God: God is good…all the time!